Lip Service

11 July 2018 | Rebecca Fox

Ever since the Kar-Jenner clan burst onto the scene back at the turn of the new millennium (thanks to Kim’s naughty vid) we’ve been obsessed with them and every trend they began. The Baby of the Kardashian-Jenner clan, Kylie could have possibly started the biggest trend ever set by the family…Lip Fillers.

Kylie Jenner admitted to getting lip fillers at the age of 17 due to it being a personal insecurity. Following this move the world has gone crazy for luscious full lips! But now, just 3 years, and a multi-million-dollar business later Kylie has chosen to dissolve her lip filler.

Kylie posted a snapchat and Instagram to her millions of followers with friend Anastasia Karanikolaou. Of course, her social media channels blew up sparking question as to where her famous lips had gone. She commented back to a fan on Instagram asking why she looked like the old Kylie and she replied, “I got rid of all my filler 😳😳🙂” confirming speculation.

The real question is how will this affect her brand and trends to come?

Kylie Jenner gave birth to her daughter Stormi Webster back in February this year and we’ve seen across social media she’s totally in love. Could this be one of the reasons to dissolve the lip fillers before her baby girl remembers?

I feel like this is a good step from Kylie to promote body positivity and self-love. The whole Kardashian-Jenner family have incredible figures and always promote a healthy lifestyle, so I feel Kylie has now stepped forward for this to help embrace your insecurities following the birth of her daughter. Wanting to be a good role model is a top priority for celebs in the public eye and as a part of that, embracing what you’ve got and loving who you are is the first step. I feel this is a good PR move for Kylie!

Kylie is a successful business woman in her own right owning the multi-million-dollar company Kylie Cosmetics at the age of just 20. Hats off, Kylie!

Kylie cosmetics founded in 2016 was formerly known as “Lip Kits by Kylie” as the brand started off with just this one product surrounding the fact that she had newly luscious big lips. Following a 2-year boom, could dissolving the lip fillers have a devastating effect on the company?

Kylie Cosmetics has a range of products, but the core products are the lip kits. Releasing new lip shades is a huge thing for the company and seeing as Kylie releases new collections for every season as well as specific awareness days including new shades of lip kits alongside eye shadow pallets and so on this is a huge part of the business.

Following Kylie dissolving the lip fillers could the company dissolve with them?

In my opinion I feel this is a good move for Kylie because Kylie Cosmetics has diversified offering a range of products. Kylie also has a large social media following and therefore I feel the company won’t take such a huge hit and instead it will help to promote the company and Kylie in a positive light.

Overall, dissolving her lip fillers has got her in the press and is being talked about which will help to promote the family, Kylie cosmetics and her personal brand.

So that’s good PR for Kylie in my book!