Leaders of the social pack

16 June 2016 | Pic PR

The power of social media strikes again.

A newbie YouTuber has gained 100,000 subscribers after uploading just one video onto his channel.

An interesting occurrence in itself, but to make it even more fascinating – it happened within one day. Twenty-four little hours.

That would take some serious social magic for anyone to achieve this type of number, but it just so happens that this particular fella is friends with two of the biggest internet sensations around.

For the sake of this post, I won’t name names – but if you have your head in the Blogosphere then you might know who and what I’m referring to…

Now I’m not saying there is anything wrong with gaining fans by association, in this particular case by being friends with people who are already big players on YouTube, but don’t you think it’s incredible that someone can reach a 100k milestone by just asking people to subscribe on social media platforms?

It could be argued that there are many bloggers and vloggers who work hard for years to gain this kind of attention, with a significant proportion of these people failing to ever achieve such social success. However, it’s highly unlikely that the majority of these digital creators have prominent online cheerleaders to help boost their position from zero to, well, five zeros.

Let’s put this into perspective for a minute.

If I suddenly started asking my social media followers to subscribe to a friend’s channel, this probably wouldn’t have much impact as my follower count isn’t anywhere near as large as the dominant digital players taking the social world by storm right now.

I’m not sure whether to congratulate the guy or feel sorry for him. It’s likely that most of his new legion of fans are probably already followers of his two popular vlogger pals, who have solely subscribed to see more of these familiar faces in action rather than for his own creative content. I’m sure there are a number of people who actually like what he does, and couldn’t give two hoots about his famous friends’ appearances – but are still likely to have come across him via the social platform he has been given from featuring in their vlogs that reach millions of viewers each week. 

He now has almost 300,000 subscribers on his channel with just four daily vlogs about his life.

The power of social media never ceases to amaze me, or ever has the phrase ‘it’s not what you know, it’s who you know’ felt so relevant. Good luck to the guy!