It's time we talked

15 March 2017 | Jess Seal

This isn’t just any PR campaign, this is an M&S PR campaign.

M&S knows what it’s doing when it comes to food! The adverts, the packaging, the deals and most importantly the food itself, it tastes so damn good! I’m a big fan of M&S and today, my love for the retail giant grew even more.

Working in partnership with author, comedian, and mental health awareness campaigner Ruby Wax, Marks & Spencer has launched a new fortnightly event called ‘Frazzled Café’ where people can visit a series of M&S cafés across the UK and chat about mental health. Essentially, these sessions, held after hours, will be where people who are feeling stressed and down meet up and chat about what’s happening in their life and in their mind, in a safe, anonymous and non-judgemental environment.

Mental health is something that needs to be talked about a lot more. It’s extremely important to raise awareness around the issues of mental health and let people know that it’s okay to admit that you’re not ok.

When I hear friends, work colleagues and family members discussing mental health, it amazes me just how different everyone’s view on it is. Some people don’t really know much about mental health, some don’t really believe it’s even an issue and others actually suffer from mental health issues but don’t know how to deal with it. What people need to realise is that mental health is just as important as physical health and it affects everyone!

These fortnightly Frazzled Café sessions make talking about mental health more accessible to a whole new audience. The sessions will not be a replacement for therapy or medication but it is a free and most importantly accessible way for people to talk about how they’re feeling and realise they’re not alone.

Talking about mental health breaks boundaries around the subject and for me most importantly it educates those people who don’t quite understand.

Now I’m sure M&S didn’t set out to launch Frazzled Café as part of an elaborate PR stunt, but this incredible new initiative is extremely positive from a PR point of view and I say a big hats off to M&S and Ruby Wax for putting it together!