I’m a lesser-known celebrity

21 November 2017 | Liz Bowen

This week saw the return of everyone’s favourite gross-out reality TV show I’m a Celebrity, Get Me Out of Here.

This year’s series has possibly been one of the most anticipated series in the show’s history as it saw the return of Ant McPartlin to our screens, following a dramatic year for the host.

Earlier this year, Ant was praised after he announced he was headed to rehab to help conquer his demons. His very honest statement on not only the decision, but also the impact it had on his best friends, wife and family, helped to break down the barriers surrounding substance misuse, generating not only headlines, but also conversations.

Understandably then, his on-screen reunion with best pal, Dec, has been eagerly awaited by fans of the pair and the show. Their genuine friendship and comradery just goes to show that for many celebs, there’s no need for gimmicks or stunts to get their names in the press.

Just by being themselves (and you do get the feeling that they really are just being themselves) over the past goodness how many years, the public has taken them to their hearts and genuinely cares about the pair just as much as they care about each other.

They are, even after all this time, still at the top of their game – a feat achieved by few and coveted by many.

Then of course, there are the contestants themselves. Being announced in the line-up is a sure fire way of getting your name back in the headlines and as many have stated (including some of this year’s batch of ‘celebrities’ themselves back in the day), it’s also a way to revive dwindling careers.

Both Amir Khan and show newcomer comedian, Iain Lee, have both previously commented on the show, with the latter slamming it as ‘desperate’ a few years ago. But then who can deny the obvious attraction?

Do well and you’ll dominate headlines for years to come (here’s looking at you Phil Tufnell). Do not so well and you may well still dominate headlines – everyone loves a villain. However, be boring or just plain horrible and the bad PR may well haunt you for the rest of your days.

Nevertheless, the PR appearing on any reality show generates is worth its weight in gold for many celebrities. All they have to do is get through it and their names will be in the papers for however long they last and hopefully beyond.

As Oscar Wilde so eloquently put it; “there is only one thing in life worse than being talked about, and that is not being talked about.” I’m sure next year’s hopefuls are already dusting off their dancing shoes, conquering their fear of spiders and preparing themselves for a stint in Big Brother.