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I'm a Celeb controversy

17 November 2016 | Tom Carter

I’m a huge fan of I’m A Celebrity, Get Me Out of Here, and think it’s a great programme. Watching waning celebrities trying to get back into the lime light by eating very strange parts of animals and sleeping in coffins full of snakes and spiders is surprisingly entertaining.

Of course, one of the main reasons I watch it is because of Ant & Dec, they have got funnier as the series have gone by and this latest one hasn’t disappointed. However, there was uproar on Twitter on Wednesday night as the duo made a pretty risky joke about Professor Stephen Hawking, probably the smartest man in the world.

Essentially the joke was around one of the campmates Scarlett Moffatt apparently trying to contact Stephen Hawking in order to share her theory of time travel. So Ant and Dec joked that they knew the Professor and proceeded to ring him…you can see where this is going now, right?

The “man” on the other line was really just a mockery of Stephen’s computer generated voice and the Tweeting public weren’t happy about the voice – not one bit.

Here is a taster of some of the tweets; “Stephen Hawking joke on #ImACeleb is just a low blow” and “Nah you don't go after Stephen hawking like that lads. Not cool.” And that’s two of the less vitriolic.

This isn’t great PR for a mainstream television show like I’m a Celeb, but do you think it will hurt its ratings for future episodes? I doubt it. If anything controversy is good for a television show as it essentially reminds people that it’s on (see Jess’s blog on lack of Children in Need awareness yesterday). Whether it’s good or bad, people will still tune in to see what all the fuss is about. So whilst Ant and Dec might regret their skit slightly, it won’t do much long term damage.