Great PR for equal rights #MarRef

Great PR for equal rights #MarRef

22 May 2015 | Pic PR

Today is the day that Ireland gets to have its say in the gay marriage referendum. This is an historic day and people get to vote on whether same sex couples are entitled to the same rights as heterosexual couples. Months of debate have preluded the big day and the yes and no campaigns have been in fierce competition.

However, PR wise the yes campaign is winning by a country mile. Dedicated hash tags such as #VoteYes, #YesEquality and #HomeToVote are taking Twitter by storm. Celebrities like Hozier, Ed Sheeran and Mrs Brown herself are all petitioning the Yes vote.

The PR behind the Yes campaign has been amazing. It’s been very direct in its messaging but in a way that encourages people rather than bullies them into something. Facts have been provided, rebuttal documents created in reply to the scare tactics of the No side, and clear and concise answers given in debates.

The No side did put up a good debate, however the overall campaign has been very hit and miss. It seems to have had no real direction unable to stick to the issue at hand and pulling in other issues such as adoption which has nothing to do with this referendum. To those stating a yes vote could take away a child’s right to a mother AND a father I say…so what! Just because children have a right to a mother and a father at the moment doesn’t mean that everyone has them. What children need is people in their life who love them, who will nurture them and will take care of them, who cares if that’s one woman, two men, two women or a man and a woman. But that’s beside the point for this vote anyway.

I would have loved to be part of the #HomeToVote crew that are heading back to Ireland to make their mark on this historic occasion but am no longer entitled as I have been living outside the country for more than 18 months. So I urge all my family and friends to get out there, make your voice heard, and vote yes; vote yes for love, for equality and above all for freedom of choice.

Big big thumbs up for the Yes campaign.