Fancy a run?
Nike is back in the news again, after attempting to run under 2 hours in a marathon (read Billy’s blog to learn more.) The brand has now decided people should be able to run against themselves.
Yeah, I’m not joking it’s created what it likes to call “the world's first LED running track.” It’s essentially a pop-up racetrack in the shape of a shoe, one of Nike’s own LunarEpic’s, lined with LED screens which allow for up to 30 people to run against an avatar of themselves. The 200m race track takes up a whole city block in Manila, Philippines.
Nike has released a video of it in action and I have to say, even though I’m not much of a runner myself, I would love to give this a go. To actually have a go in the race, you firstly have to set an initial lap time then a sensor is attached to the bottom of your (probably Nike) shoe. This then enables your avatar on the screen to follow you as you run. When you’re racing other people on the track, to keep track of who’s winning, your avatar gets bigger the faster you run.
Surely this is any runner's dream because of course, you are always your own biggest competition, so what's more motivating than having you race against yourself?
The whole track was created by the advertising agency Bartle Bogle Hegarty’s but both them and Nike are keeping very quiet about how long they are keeping the track there and where they could have others…
Certainly a neat way of keeping ahead of the competition in the news stakes!