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F-Bomb For Feminism

F-Bomb For Feminism

30 October 2014 | Pic PR

The American activist group FCKH8 has recently released a controversial video against sexism. The ‘Potty-Mouthed Princess’ video went viral last week causing mixed reviews.

The video showed young girls dropping the F-Bomb for feminism. The girls were aged between 6 and 13 and all dressed up in pretty princess outfits, shouting the F-word during every sentence. The message they tried to put across to the audience was whether they found young girls saying f**k more offensive than pay inequality, stereotypical gender roles and even rape.

The footage consists of the girls discussing sexism and presenting some serious and shocking statistics such as “One out of five women will be sexually assaulted or raped by a man. Stop telling girls how to dress and start teaching boys not to f**king rape.” Coming from the mouth of a 6 year old girl, this definitely caught your attention, but not in a positive way.

I can understand the reasoning behind FCKH8 running such a controversial new campaign as bog standard anti-sexism campaigns can seem repetitive and almost boring. So if their aim was to raise awareness, then congrats you have certainly achieved this, with almost 1 million hits on YouTube to date. But it’s not that simple, with shed loads of negative responses and press to answer to, was it really worth it?

A statement from the producer behind the video, Mike Kon stated: “Some adults may be uncomfortable with how these little girls are using a bad word for a good cause. It is shocking what they are saying, but the real shock is that women still paid less than men for the same work in 2014, not the use of the F-word.”

Is this a clever use of shock tactics to raise awareness about this issue or an unethical and disturbing attempt to get people talking? Well, both in my opinion. The biggest criticism about this campaign is their justification for using children to play the forefront. While children often do say the funniest things, getting them to do the dirty work for the adult campaigners is just not right in my opinion.