Everyone's a critic
The release of the official trailer for a much anticipated film brings out advocates and critics alike, all with their own opinions and arguments as to why it’s either the best thing since sliced bread or just a mouldy loaf.
Up for discussion is the plot, obviously, the cast, the cinematography and the soundtrack, to name but a few. Of course, the cast is always one of the biggest talking points and the inclusion of a particular actor or actress is able to seemingly make or break the film’s reputation before it’s even appeared on our cinema screens.
Nothing divides the public quite like their love and/or hate for a certain character or actor/actress, as demonstrated this week when the trailer dropped for the new, all-female Ocean’s film.
You may be familiar with the Ocean’s films. The original 1960s version starred the Rat Pack, before being revamped in the early noughties with a stellar cast including George Clooney, Brad Pitt and Matt Damon.
Fast forward 16 years(ish) and the format has been reworked again, this time as Ocean’s 8, starring Sandra Bullock, Cate Blanchett, Anne Hathaway and a host of other, powerful (and popular) females.
Generally, the trailer seems to have gone down quite well, however, that might be because it’s been overshadowed somewhat. It’s fair to say there’s one addition to the cast that has really got people’s backs up. The trailer features a short cameo from James Corden (you know, Smithy from Gavin and Stacey) and Twitter is NOT happy about it.
Yesterday ‘James Corden’ was a trending topic on the social media platform and the majority of tweets were, well, less than complimentary. It appears no-one can quite understand why Corden is in the film, or how he keeps on getting such high profile gigs (there’s rumours he also has a cameo in the much, much anticipated new Star Wars film, The Last Jedi too).
In a society where people now have access to platforms which allow them to voice their opinions unfiltered, without having to just take the critics’ word for it, a gamble in the entertainment industry can either pay off or misfire spectacularly.
While I don’t particular have any specific views on James Corden personally, it just goes to show the effect such a gamble can have on the #PR of a film (even if it is based on just a two minute trailer).
No-one really knows what Corden’s exact role will be in the film yet, or even how long he’s in the actual thing itself, but his appearance in the trailer has opened a can of worms during a time in which the producers et al would prefer people to be focusing on other things, I’m sure.