Electric Car Orchestra
studios may soon be on the move… literally!
singer-songwriter Cerys Matthews is helping to promote the Go
Ultra Low campaign, a joint venture by the government and car industry
to help encourage drivers to switch to electric cars.
not difficult to see why so many motorists are choosing to go electric,
especially as there are financial benefits and no tailpipe emissions to
this latest PR stunt, Cerys has highlighted a major perk to
driving EVs – well, for musicians anyway. Due to the vehicles
being so quiet, the acoustics are perfect for recording sound. Fancy that,
video follows the Catatonia singer and her band recording
the bossa nova-inspired tune ‘Float On Down to Monte Carlo’, as they
drive from a busy city into the peaceful countryside in four electric cars. No
road rage in sight!
a clever performance, demonstrating the sophisticated experience of going green
with an electric vehicle. The song's quite catchy too, which will no doubt help
the campaign do the rounds on social media.
so enthusiastic by the whole idea that she’s even hired six EV’s for her
festival in September!
the video will change people's driving habits is yet to be seen, but it's a
neat little stunt that has made some noise to get the the campaign