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Don't forget to double check

11 July 2017 | Billy Thompson

Proofreading is a very important job in any publication. Occasionally we might see a minor error in an article, such as someone’s name spelt wrong, but the completely wrong picture? Now that’s something we don’t see too often.

But unfortunately for the Irish Herald, that enormous error was made this week. What makes matters worse is that this wasn’t an article about any normal person, it was about the new Manchester United signing, Romelu Lukaku.

The article, which was about the new signing, did not feature an image of Lukaku, but instead one of popular UK musician, Stormzy.

Oh dear.

A photo of the newspaper quickly spread like wildfire across social media and lots of publications were quick to write about it.

While a lot of Twitter users seemed to see the funny side of this whole situation, Stormzy certainly did not, tweeting his disapproval, and rightfully so.

I’m not sure how this could actually happen, surely someone would’ve noticed the huge mistake? I can only presume that the editor/sub-editor doesn't know too much about football or the grime scene. What I do know though is that the people behind the Irish Herald were left with red faces.

The paper did make an apology, saying it was “totally embarrassed”, but it didn’t particularly help.

Many have described the situation as racist and disrespectful, while others are calling it a publicity stunt. If that is the case then it is a pretty extreme one, but it has certainly got the paper in the headlines although not really for the right reasons.