Domino's Robot Delivery

30 March 2017 | Tom Carter

Domino’s, probably one of the biggest pizza delivery companies in the world, is now attempting to deliver pizzas via robot.

It’s teamed up with the company Starship Technologies to build a fleet of autonomous robots to deliver its pizzas (if you want to see them, here’s a picture), which simply use their six wheels to roll on down to wherever they’re instructed to. It seems a bit of a risky way to deliver pizza, but the robot is locked apparently, and requires the customer to input a code to open the cargo hold once it arrives. However I wouldn’t put it past someone to nick the whole thing, let alone the pizza!

Unfortunately for us in the UK, or pretty much anywhere else in the world, the robots are only going to start delivering pizzas in selected German and Dutch cities.

However, it’s not the first time the brand has attempted to deliver pizzas by robot, as Dominos completed its first ever remote delivery in 2016 in Whangaparaoa, New Zealand while partnering with a different company called Flirtey.

And the reason they need robots? Well the CEO of Dominos, Don Meij said: “With our growth plans over the next 5 to 10 years, we simply won’t have enough delivery drivers if we do not look to add to our fleet through initiatives like this.”

To be honest I am quite sceptical of robots working for us, I mean, has anyone seen I, Robot?I I don’t fancy being murdered by some futuristic robot delivery driver! But, in reality, I think this is a good idea for the company as it is one of the first companies that I’ve seen that is doing this and it’s resulted in some great PR coverage.