Clean Eating KFC
Nowadays, when you mention that you indulged in a KFC last night to your colleagues in the office, a certain disgust comes over their faces as to why you would ever eat at such a place. When you think of the fast food restaurant - grease, chicken and often shame pop in to your mind (as well as those dodgy early hours after a night out feasting on a snackbox), but we wouldn’t want it any other way.
However, fast food restaurants, along with greasy chicken, no longer bode well with our Instagram crazed generation; it simply isn’t ‘gramable’ *cringe*. Feeling rather left behind by generation Z, KFC released its ‘Clean Eating Burger’ that literally contained lettuce, some cauliflower, topped off with grilled chicken - how dare it be fried!
To help launch the new burger, the chain turned to health-food blogger, Iggy Poppleton-Rice, who, with an impressive 40,000 (fake) Instagram followers, was sure to get the millennials on board.
The burger, as imagined, riled up those chicken lovers amongst us and all in all did not overly work out… but what if that was the intention? It turns out that KFC had the clean-eating obsessed millennials fooled with its campaign and its fake food blogger - did you really believe ‘Iggy Poppleton-Rice’ was a real name*?
Well, with her fake followers, the food blogger certainly had us all fooled… and for quite some time! Somehow, I don’t think that KFC’s marketing team just thought of this for the lols one lunch time and that rather a lot of hard work went in to this campaign. But it really does beg the question of what is real and what is fake on social media.
I don’t mean to sound like your grandma, nattering on about how you can’t trust the internet/foreigners/some other random conspiracy theory nonsense, but it is scary what we can all believe and the power that these bloggers, vloggers and influencers really have over us.
Frighteningly, Iggy is not the only fake influencer out there, manipulating us into their envious lives and making us feel rather awful about our own - why can’t I get paid for a picture of me applying mascara? Miquela Sousa, known to her fans as ‘Lil Miquela’, boasts an impressive 1 million Insta followers on her account and even posts ads for the likes of Balenciaga and Prada. Miquela, like every other teenage influencer, posts pictures of herself getting tattoos, eating out, modeling and flossing in the latest ‘garms’… but none of it is real.
The masterminds behind the Insta blogger are that of a Silicon Valley tech startup called, Brud. The company set Miquela - and her fake friend - up for a social experiment, that has quite clearly worked!
When the ‘model’ can be dressed in Balenciaga, placed in Paris fashion week and attend the hottest parties at the click of a button, what makes her different to any of the other ‘real’ influencers out there? #Deep
Well, despite going off on a philosophical tangent (I’m starting to feel like Kanye West here), the point behind these fake campaigns is a rather scary one. Do we just automatically believe what we see from these influencers, just because 20,000 other people are doing the same?
Well, bravo to KFC for pulling this huge PR stunt off.
It’s a risky business when in the business of fried chicken, but KFC definitely made this one work.
*Apologies, and commiserations, if you’re actually called Iggy Poppleton-Rice.