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Choose or lose?

17 August 2017 | Billy Thompson

During your lunch break you might enjoy a good old trusty bag of Walkers Salt & Vinegar crisps, or maybe Prawn Cocktail is your choice. Well, that might be changing soon as Walkers could stop selling them.

In the new “Choose me or lose me?” campaign, Walkers is asking the British public to vote to save their favourite flavours from being discontinued. Three classic British flavours, Salt & Vinegar, Prawn Cocktail and Smoky Bacon are going head to head with three classic international flavours, Lime & Black Pepper, Paprika and Bacon & Cheddar.

Of course, this sent the British public into meltdown with some even tweeting that this vote is “more important than a general election”. British people are passionate about their crisps, after all.

This is campaign has worked really well so far, generating plenty of coverage in the media both traditional and social. Of course, Walkers isn’t going to discontinue its best sold flavours, but even the chance of it happening is enough to cause a reaction. Which is exactly what the purpose of the campaign is.

I’m sure lots of people are rushing out to buy their multipacks of Prawn Cocktail crisps just in case they vanish from the shelves, but I really wouldn’t worry…as surely, surely, they can’t ditch one of the old classics?

Maybe get voting though, just in case…