Can we all just send a virtual high five to the Give Blood NHS social media team, for their epic Twitter thread yesterday?
If you didn’t see it, they shared a Tweet asking for more black donors, as part of an appeal for a rare blood type.
Much like it’s done in the past when asking for AB or O negative blood types to come forward, Give Blood was simply looking for a blood type they are short of. This particular push was for Ro blood type, which is more common and more likely found in black people.
In a true social media panic, within moments of the Tweet being shared, hundreds of Twitter users chimed in on the discussion calling Give Blood racist and disrespectful.
Now, you don’t need us to tell you it’s not good PR to be labelled a racist, especially on such a public platform as Twitter. But the truly witty and smart social team behind Give Blood handled the potential crisis with the class and style worthy of a mic drop.
They provided us with a glorious Twitter thread breaking down why they specifically needed more black people to donate, and why they are far from racist. Their sassy but wholly educational points were complimented by some amazing gifs too. Check it out here.
They pointed out had they tweeted “More Ro donors needed please” not many people would know what Ro blood type is, or if they are Ro themselves. Can’t argue with that - do you know what blood type you are?! (There’s more than 30 different types by the way!)
The rare Ro blood type, found in just 1 in 50 people, is used to treat sickle cell disease which is a life-threatening condition.
They also politely pointed out that whilst you might not know your blood type, “people generally know if they are white, Asian or black”. A fair point, one I’m sure we can all agree on.
Quite clearly, this wasn’t a slip of the tongue or an embarrassing typo online and it certainly wasn’t the PR disaster many thought it was.
Sometimes you just need to get the attention of the nation to get your point across. I think we can safely say, that was their plan and it appears to have been a huge success. Well played, NHS!