Throughout each week the Pic PR team pic apart good and bad PR stunts that have recently taken place, and write a few thoughts. We also like to comment on other things happening in our world too. So have a read…

Carlsberg is the new black

It’s not often that brands endorse their rivals. Understandably so, really. I mean why would you tell people to turn to a competitor? You wouldn’t,

Back of the net

Norwich. What do you think of when someone mentions Norwich to you? For me, it’s canary yellow (the football team), Delia Smith (the football team) and

Who’s this Capaldi fella?

If you didn’t know who Lewis Capaldi was ahead of this weekend’s Glastonbury festival, there’s a good chance you do now following his ruddy brilliant

Popping a PR corker

Imagine being a waiter or waitress working in a restaurant and, with the customer requesting a certain vintage bottle, you duly head off to the wine