Throughout each week the Pic PR team pic apart good and bad PR stunts that have recently taken place, and write a few thoughts. We also like to comment on other things happening in our world too. So have a read…

A Stella performance

The typical Brit’s lifestyle is jam-packed with responsibilities, errands, a full-time job… without leaving room for much else. Finding the time for a

Risk it for a biscuit

Oreo, arguably one of the nation’s favourite biscuits, has undertaken a concerted campaign to get people on-board with its calorific delights, as it bids

Reach for the skies

“Ladies and Gentlemen, this is your captain speaking…” – the words most of us look forward to hearing, since it generally means we're about to embark on a

Domino Run

No, I’m not talking about pizza deliveries here. What I am in fact talking about is a delightfully tasty PR stunt – one which features tea and

Mile High Book Club

You might be wondering, what the heck is a ‘flybrary’? This was my initial reaction, but it is in fact a brilliant innovation. A linguistic blend of