Throughout each week the Pic PR team pic apart good and bad PR stunts that have recently taken place, and write a few thoughts. We also like to comment on other things happening in our world too. So have a read…

A Big Mis-quake

Earthquakes might look cool in Hollywood blockbusters overloaded with CGI, but ask anyone who has experienced one and chances are they won’t have the same

Domino Run

No, I’m not talking about pizza deliveries here. What I am in fact talking about is a delightfully tasty PR stunt – one which features tea and

Just Seaweed

Unless you’ve been living under a rock recently (although in this heatwave, probably not a bad shout), then you’ll be fully aware of the trend to reduce

Big Flippin’ Gateau

Mr Kipling makes exceedingly good cakes. He also makes exceedingly big cakes, if the weekend is anything to go by. To coincide with the launch of the

Mile High Book Club

You might be wondering, what the heck is a ‘flybrary’? This was my initial reaction, but it is in fact a brilliant innovation. A linguistic blend of