Throughout each week the Pic PR team pic apart good and bad PR stunts that have recently taken place, and write a few thoughts. We also like to comment on other things happening in our world too. So have a read…

Everyone's getting on the coke

This is one of the best PR and marketing stunts I have seen in a long time. It gives you that warm and fuzzy feeling – and is pretty smart too. Coca Cola

Dogs Trust Ice Dog

Dogs Trust Ice Dog

Now the weather is getting warmer, UK-based dog welfare charity Dogs Trust has launched a campaign called ‘Hot Dogs’, highlighting the dangers of leaving

Premier Inn Stunt For World Cup

Premier Inn Stunt For World Cup

With the England World Cup squad announced this week there were a few dejected players. Ashley Cole has bid farewell to his international career, retiring

The World

The World's First Playable Poster

This latest marketing innovation is thanks to the R&D guys at Becks, New Zealand. This new technological concept is bringing new dimensions to posters


This morning I was reading an article on the latest Hotel Marketing Association PR debate, which sparked a few thoughts… The panelists debated the future