Everyone's getting on the coke This is one of the best PR and marketing stunts I have seen in a long time. It gives you that warm and fuzzy feeling – and is pretty smart too. Coca Cola
Dogs Trust Ice Dog Now the weather is getting warmer, UK-based dog welfare charity Dogs Trust has launched a campaign called ‘Hot Dogs’, highlighting the dangers of leaving
Premier Inn Stunt For World Cup With the England World Cup squad announced this week there were a few dejected players. Ashley Cole has bid farewell to his international career, retiring
The World's First Playable Poster This latest marketing innovation is thanks to the R&D guys at Becks, New Zealand. This new technological concept is bringing new dimensions to posters
PR IS NOT DEAD This morning I was reading an article on the latest Hotel Marketing Association PR debate, which sparked a few thoughts… The panelists debated the future