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Throughout each week the Pic PR team pic apart good and bad PR stunts that have recently taken place, and write a few thoughts. We also like to comment on other things happening in our world too. So have a read…

The power of social media

The power of social media

A student managed to convince her family and friends that she was on a five-week trip around South East Asia – despite never leaving her bedroom! I know

U2 can

U2 can't even give it away

U2, the Irish rock band, have had a PR disaster recently. Last week, Apple promoted their new album in an unusual way. They effectively gave it away for

Happy 60th to Guinness World Records!

Happy 60th to Guinness World Records!

The Guinness World Records has often been a target for extravagant PR stunts. The 60th Anniversary edition of the previously named ‘Guinness Book of

A fantasist philanthropist

A fantasist philanthropist

I was browsing my Twitter timeline the other night when I was forced to do a double take. Then a triple take. Then a quadruple take. After rubbing my eyes