IT'S GOOD NEWS

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Throughout each week the Pic PR team pic apart good and bad PR stunts that have recently taken place, and write a few thoughts. We also like to comment on other things happening in our world too. So have a read…

The Great Diamond Rush

The Great Diamond Rush

This weekend Cheltenham was buzzing with hundreds of people searching for diamonds. Hopefuls joined the town’s first Great Diamond Rush, organised by

Good luck, Jonathan. You’ll need it.

Good luck, Jonathan. You’ll need it.

Here in the UK there’s political turmoil as polls suggest that Scotland is drifting closer and closer to a ‘Yes’ vote for independence. A survey result

Life is better with cake!

Life is better with cake!

The cake giant, Mr Kipling has revealed a major new marketing campaign this week. So what would you expect from such a genius in the cake industry? A

#IceBucketHijack?

#IceBucketHijack?

Everyone who has access to the internet or TV knows what the ice bucket challenge is (if you don’t – you should ashamed, where have you BEEN?!) While