Throughout each week the Pic PR team pic apart good and bad PR stunts that have recently taken place, and write a few thoughts. We also like to comment on other things happening in our world too. So have a read…


As a little girl, Barbie was my favourite toy to play with. Mattel have always known how to market to little girls. They always stuck to the generic



Wilkinson Sword are smooth! Over the past few years they have played on occasions such as Valentines Day and launched fantastic PR stunts. This time it’s

Everyone's getting on the coke

This is one of the best PR and marketing stunts I have seen in a long time. It gives you that warm and fuzzy feeling – and is pretty smart too. Coca Cola

Dogs Trust Ice Dog

Dogs Trust Ice Dog

Now the weather is getting warmer, UK-based dog welfare charity Dogs Trust has launched a campaign called ‘Hot Dogs’, highlighting the dangers of leaving