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Throughout each week the Pic PR team pic apart good and bad PR stunts that have recently taken place, and write a few thoughts. We also like to comment on other things happening in our world too. So have a read…

U2 can

U2 can't even give it away

U2, the Irish rock band, have had a PR disaster recently. Last week, Apple promoted their new album in an unusual way. They effectively gave it away for

Happy 60th to Guinness World Records!

Happy 60th to Guinness World Records!

The Guinness World Records has often been a target for extravagant PR stunts. The 60th Anniversary edition of the previously named ‘Guinness Book of

A fantasist philanthropist

A fantasist philanthropist

I was browsing my Twitter timeline the other night when I was forced to do a double take. Then a triple take. Then a quadruple take. After rubbing my eyes

No one likes us, we do care

No one likes us, we do care

Ryanair hasn’t had a particularly good track record when it comes to PR. I wouldn’t call its main man, Michael O’Leary, a marmite figure, as there’s

Don

Don't panic! Have a doughnut

Greggs found itself in a bit of a cheese and pickle sandwich earlier this week. The bakery chain’s usual tagline is “Always fresh. Always tasty”. However