U2 can't even give it away U2, the Irish rock band, have had a PR disaster recently. Last week, Apple promoted their new album in an unusual way. They effectively gave it away for
Happy 60th to Guinness World Records! The Guinness World Records has often been a target for extravagant PR stunts. The 60th Anniversary edition of the previously named ‘Guinness Book of
A fantasist philanthropist I was browsing my Twitter timeline the other night when I was forced to do a double take. Then a triple take. Then a quadruple take. After rubbing my eyes
No one likes us, we do care Ryanair hasn’t had a particularly good track record when it comes to PR. I wouldn’t call its main man, Michael O’Leary, a marmite figure, as there’s
Don't panic! Have a doughnut Greggs found itself in a bit of a cheese and pickle sandwich earlier this week. The bakery chain’s usual tagline is “Always fresh. Always tasty”. However