Throughout each week the Pic PR team pic apart good and bad PR stunts that have recently taken place, and write a few thoughts. We also like to comment on other things happening in our world too. So have a read…

Waste not want not

With Christmas just five sleeps away (not that I’m counting), it seems fitting to take a look at another festive campaign. It’s not another Christmas

Nul points

First it was Volkswagen with its emissions scandal… And now, it seems Fiat is also under fire in the press for creating the most unsafe car on the

Bullies comeuppance

The ‘I’m A Celebrity’ final was on last night and won, rightly so in my book (my wife makes me watch it, honest), by Georgia ‘Toff’ Toffolo. She was

Is the customer always right?

In the hospitality industry, TripAdvisor can be both the friend and the enemy. Negative reviews will always flood in, whilst the golden and truly

Zoella's calendar calamity continues

Zoella has had a hard time of it in recent weeks. Her advert calendar, distributed by Boots, was largely ripped to shreds on social media thanks to its