Throughout each week the Pic PR team pic apart good and bad PR stunts that have recently taken place, and write a few thoughts. We also like to comment on other things happening in our world too. So have a read…

Pee Inspired

The latest advertising campaign from Ikea is unusual to say the very least. And I think we can safely agree, it’s never been done before. The Swedish

Statue stunt bombs...

Paddy Power is usually the king of the controversial PR stunt, having been responsible for dozens of memorable ones over the years. The brand loves to

Conniving against Cadbury

With one national holiday behind us, and quite arguably the biggest – Christmas – sff companies have already put their Easter PR campaigns in place, and

Love is a science. Or is it?

There’s no rhyme or reason for why people fall in, or out, of love. Total opposites attract and seemingly perfect couples fall apart out of nowhere. My