Throughout each week the Pic PR team pic apart good and bad PR stunts that have recently taken place, and write a few thoughts. We also like to comment on other things happening in our world too. So have a read…

April Fools 2018

When it comes to creating a witty PR stunt, April Fools’ really allows the most perfect of opportunities. And, luckily for those participating companies,

Body poppin'

ASOS is currently riding high in my PR good books. Firstly, there was its very self-deprecating post on social media last week after it printed 17,000

Takes the Biscuit

It’s been a busy week this week – lots has happened. The future of Ant from ‘Ant & Dec’ is looking uncertain after Ant’s drink-driving scandal, Mark

Red Card

It almost feels like whenever a media storm over a major company doing something controversial calms, another pops up ready to take its place. Risk

Do you #Avocard?

This week saw the launch of the millennial railcard and due to typical British excitement and hype, it sold out in a matter of minutes. After turning 25