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Throughout each week the Pic PR team pic apart good and bad PR stunts that have recently taken place, and write a few thoughts. We also like to comment on other things happening in our world too. So have a read…

Mile High Book Club

You might be wondering, what the heck is a ‘flybrary’? This was my initial reaction, but it is in fact a brilliant innovation. A linguistic blend of

Oprah Waxy

So, I guess it really isn’t a Pic blog these days unless we make some sort of reference to the Mischief Making team at Paddy Power, or even the

Angry Orange Baby

Playing pranks on others is second nature to us Brits. We love a good old joke, such as the classic tucking a whoopee cushion in to your Dad’s desk chair.

Kiwis bleedin' furious

Normally, when we look at PR campaigns and stunts in these blog posts we can sum up whether they are bad, as was the case in Jo’s blog yesterday on

Beach Body Issues

The struggle is real when it comes to watching those beach-body-ready Love Island contestants every night. How can those bodies possibly be real?! The