Throughout each week the Pic PR team pic apart good and bad PR stunts that have recently taken place, and write a few thoughts. We also like to comment on other things happening in our world too. So have a read…

Carlsberg is the new black

It’s not often that brands endorse their rivals. Understandably so, really. I mean why would you tell people to turn to a competitor? You wouldn’t,

Paper bottles for Carlsberg

I think I can safely say I’m by no means a beer drinker – I’ve tried it a fair few times, and still can’t stand the taste (sorry, Carlsberg). I’m much


In the UK, and the world over, we’ve become accustomed to the ‘bigger picture’; sustainability, and all the ways in which we should be endorsing greener

Sustainable sipping at All Bar One

We’re no doubt all a little guilty of using products that are by no means beneficial to our environment. That facial exfoliator you’re using, for example,