Digital Content Writer

We’re looking for a future copywriting superstar in the form of a digital content writer, who’ll be joining us to learn the trade and get some experience across an array of clients, spanning luxury hospitality to dust extraction and all things in between.

A key question though, is do you love the written word AND the internet?
If so, read on.

Ideally, you’ll be open to crafting all sorts of copy, from blog posts to landing pages, job specs to newsletters. There’ll be diverse requirements across a broad range of clients – offering you the chance to try your hand at various written tasks, with differing tones of voice, helping you to enhance your natural abilities and hone your approach.

Alongside this, as per the standard job requirement, you need to be well organised (you actually do) and personable (we really do want to like you) but above all, hold a true delight for creativity.

Of course though, the fundamental skill is that you’ll be good at writing. We’re looking for serious literary talent. Or at least a fairly decent one.

Still reading? Good.

Dispensing with the preamble then, what is this role I hear you say? At a basic level, it’s working in the 'Copy' team, reporting to the management team and account management team. Pretty straightforward.

But what does that entail? Well, day-to-day tasks will include the following:

  • Drafting blog articles
  • Drafting engaging copy for a range of materials - including blog articles, newsletters, posters/flyers, website pages etc;
  • Switching tone of voice, where appropriate, for different audiences;
  • Using several CMS systems (e.g. WordPress, Squarespace) to upload/edit content;
  • Use of MailChimp to create & edit email campaigns;
  • Researching trending and upcoming topics to create relevant content;
  • Creating quarterly blog content calendars;
  • Using several keyword research resources (such as Google Keyword Planner) to create SEO-focused keyword lists;
  • Proofreading other work and making edits where appropriate;
  • Working with imagery for blog articles and newsletters;
  • SEO checks: Ensuring all published work is optimised for Google
  • Weekly and monthly reporting. Some would call this evidence of the hard work that’s been mentioned

  • Essential
  • A passion (cliché bell, ding ding!) for our core sectors, particularly hospitality and care
  • A great writer and love for creating inspiring text
  • A creative thinker. We love a good PR stunt at Pic PR, and if you’ve got ideas a plenty, you’ll fit right in
  • An interest in PR/Marketing. Always good to actually like what you do
  • Polished and professional appearance. We don’t mean spit shine shoes here, but we do mean not Frank Gallagher
  • Calmness under pressure and ability to achieve tight deadlines. Running around yelling ‘Keep calm, Captain Mainwaring!’ in a crisis, just puts the rest of the team on edge
  • A real appetite for digital comms. Digital: it’s the future. We’ve tasted it
  • Positive attitude. Whilst we love a bit of self-deprecation, please, no misery guts; we’re an upbeat bunch!
  • Fun and friendly demeanour *rolls eyes in fun and friendly way*.
  • Finally, a good sense of humour. Yeah, we’re dead funny. So, you’d better be too



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