Paul Williamson

Business Development Account Director

Paul is the latest addition to our ever-growing account management team. Originally from Birmingham (although you’d struggle to place that from his accent) his working background began with a degree in Business Management and HR from Nottingham Trent University. Since then, he’s developed broad experience covering hospitality, food and drink and events, having worked directly with companies such as Natwest, Superdry, PGL, The Midcounties Co-Operative, Pulsin and many more.

A car lover, a formative section on Paul’s CV saw him looking after marketing, comms and events for an automotive dealership group, before moving into a business development and operations role – something that hammered home how marketing and comms can impact the bottom line.

With a fondness for beer that stretched beyond mere student binge drinking, Paul got to the point where he was keen to mix business with pleasure and decided to launch his own micro-brewery – taking on the opportunity to put his accumulated business and marketing nous to good use.

Across more than 7 years he built and expanded the operation to include a shop, brewery tours, events and a bar, supplemented by unusual on-site activities such as archery tag (a combo of paintball and dodgeball but with less pain) and broken bottle fighting (OK, we made that one up). Its impact attracted large scale corporate events keen to organise unique experiences and Paul won more than 50 awards during his time there, before an offer too good to turn down came in and he opted to sell.

From here, with his marketing capabilities firmly established, Paul dabbled in freelancing before joining Pic full time as a senior account manager. Day-to-day he’s mainly responsible for ensuring we’re always well stocked with decent beers, oh and managing our client relationships of course (which often benefit from being well lubricated it’s fair to say).

When not contributing to our well-oiled account management machine, Paul is likely wakeboarding, out with his dogs or in a beer garden…of course.

Favourite Pic Up Line (heard, but hopefully not used):

“Have you heard of brewer's droop? Yeah, me neither.”


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