Founder & CEO
Founder and CEO of Pic PR, David has more than 15 years’ PR experience, developing strong relationships with key journalists during that time having earned his spurs in the golden era when journalists were still allowed a boozy lunch.
He knows what will work, and what won’t when it comes to comms. Creativity and client relationships are his forte (no one’s stopping clients from boozy lunches, after all), and as a boss he ensures enthusiasm and humour are engrained in everything that the agency does. In his mind, being thought of as a funny man or as a great boss aren’t mutually exclusive.
As CEO, David's focus is on growing the agency and expanding its operations – looking to boost our profile and ensure we keep moving forward through strategic partnerships and acquisitions.
“I don’t know who you are. I don’t know what you want. If you are looking for ransom, I can tell you I don’t have money. But what I do have are a very particular set of skills, skills I have acquired over a very long career. Skills that make me a nightmare for people like you. If you have a drink with me now, that’ll be the end of it. I will not look for you, I will not pursue you. But if you don’t, I will look for you, I will find you, and I will kiss you.”
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